Tuesday, April 15, 2008

Cheryl's Two Cents - The Pitch

Possible slogans for The Show Ponies:

-galloping towards a better future
-racing with you to a better future
-in the spotlight

Hungry Hearts slogans:

-help us help the homeless
-helping the homeless to help themselves
-end homelessness
-a little bit goes a long way
-back the right horse

Hungry Hearts Campaign in a Nutshell:

-main point of the project is to get donations/ awareness/ get youths off the street into homes

-as youths we find it appalling that so many young adults, people who SHOULD be in the know, are so ignorant about the situation of homeless youths in Australia

-not going to resort to silly gimmicks to get your attention. Undoubtedly, you’ve seen enough of that today. Gimmicks will only be distracting us from the real issue here, which is a sombre one.

-Whilst we are comfortable in our homes, youths out there are where they shouldn’t be. Living on the streets, homeless, hungry, and cold.

-We need to do our part to get them off those streets, and the only way we can do that is with money.

-But people won’t donate to an issue they don’t feel strongly enough about. So what we need to do is create awareness, so that people DO know what the problem is, how severe it is and what they can do to help. Make it easier for them to help and they will. From there, things can be set in motion.

-what kind of events can we propose to create awareness

-media release

-market day booth



-free gifts (heart-shaped lollipops, blankets, campaign wristbands)

-awareness ribbon (silk heart ribbon with a pin – got to buy silk ribbons)

-got to find out where and how much to print out samples of the advertising materials (flyer, poster, proposal, etc) and find out if there is a cost involved in setting up a booth on market day

Oh, and Liwen and I met this evening at the library and with Liwen's input as well, this is the outline I came up with for our presentation slides, based on what cropped up in our discussion and what we deemed was important:

• Our team – our roles
• Why we want to do this
• The BIG picture [our main proposal, i.e. the campaign, slogan and the events planned, and how we’re going to get the word out (the mediums we can use for the media release/media package) and spread awareness, video]
• Getting into the DETAILS
• Examples of some of the promotional material (clips, flyers, posters)
• Budget i.e., tent, freebies, advertising/marketing expense, utilities (setting up booth, do we need to pay?)
• Timeline
• Target audience
• Why we are the right company for this

Do tell us if we left out something. We can flesh it out and elaborate more during tomorrow's meeting. See y'all there! *hugs*

- Cheryl

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