Tuesday, April 15, 2008

a quick summary of my ideas

Tagline:

‘Back the Winner’
‘Backing the Winner’
‘Finish First’
‘Prize winning performance’

Project Title:

HUNGRY HEARTS

Project Synopsis:

A promotional package of visual, physical and audible components (flyers, wrist bands, video advertisement) that will operate on all the senses of the target audience, with the goal of raising not only the profile of the client organisation, but also the agenda of the client organisation.

Target Audience:

The young adult and adult community.

Creative Team:

Overall Design Style:
Black and white/Grey palette
High Contrast between light and shadow.
Sound/Music Sad and reflective.

Client Resource Requirements:

BUDGET:
Under ……$

ADDITIONAL INFORMATION REQUIRED:
Interviews with afflicted youth.

STAFF INVOLVEMENT:
Minimal – photographs, video footage.

PHYSICAL RESOURCES:
Digital Camera, Laptop


- Oscar

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